Within RBI’s project on sustainable customers and businesses and in line with its own guiding principles around Corporate Social Responsibility (CSR), as well as the UN-sponsored Sustainable Development Goals Report 2020, RBI wanted to raise internal awareness, change the mindset, and communicate responsibilities arising from EGS factors within the bank.
It was decided that part of the internal promotion of sustainable finance topics would involve a number of events, within which a series of videos needed to be produced that clearly defined the company’s commitment to Sustainable development.
The main challenge was that the production of promotional material needed to be completed within an extremely tight deadline with high-quality standard and within an aligned budget. This meant that the task of organising the finished script, Storyboard, Moodboard, as well as complex animation sequences needed to be outsourced to a third party.
In addition, it was essential that the finished production was appraised and ready before the start of the events. This meant that the need for frequent and effective communication between stakeholders on both sides was non-negotiable.