Erasmus+ Project #businessgoesviral Brings Free eLearning

Summary: The wider public is becoming more aware of the power of eLearning. The time has come to leverage it: we’ve teamed up to collaborate on an Erasmus+ project.

The opportunity to make a wider impact on public eLearning has found us: eWyse is a part of an Erasmus+ project called #businessgoesviral – Empowering MSEs to achieve digital transformation through upskilling young employees or short #bgv. The presence of eLearning is growing in the European public sector, which is contributing to the EU’s inclinations towards a more digital society.

Our active participation in the #bgv project is enabling us to practice what we preach: make eLearning available to the wider public, promoting accessible education and returning the fruits of our labor to the wider community. Six partners, shared ambitions, and a common goal—let’s unfold the details of the #businessgoesviral project.

#bgv For The Community - eLearning To Everyone

The project initiator, Wirtschaftskammer Steiermark from Austria, partnered up with 5 other European organizations from 3 countries: SirPauls Digital Agency (Austria), Fondazione Politecnico Di Milano (Italy), CIAPE – Centro italiano per L’Apprendimento Permanente (Italy), Public Institution Regional Development Agency of Primorje-Gorski Kotar County (Croatia), and us, eWyse.

The project goal is threefold:

  • Actively address digital transformation of MSEs (micro and small enterprises) through the development of microlearning,
  • Upskilling of the Generation Z in their businesses,
  • Innovating development of the VET (vocational education and training).

Wait, what? [Record break] Okay, to put things more simply, with the mentioned partners, we’re investing our efforts to create microlearning courses on how to build a digital presence for Generation Z’s micro or small business. In the context of #bgv, Generation Z is typically defined as individuals born between 1991 and 2003.

In addition to the above-mentioned objectives, this kind of education surpasses the restrictions of place, time, and funds, hence #bgv is a great way to foster the advancement of disadvantaged rural and urban areas. Another advantage of eLearning is that it promotes digitalization, which aligns with the EU’s sustainability goals by promoting environmentally friendly course designs.

Why #bgv Should Be On Your Radar

Even if you’re a non-EU citizen, you should be on the lookout for projects like #bgv. The project is designed to create ripples of positive effects, and, even though it is aimed at Generation Z, we will all benefit from it.

Empowering Gen Z Through Targeted Training

The generation of digital natives (and wider) will get free access to the professional-level knowledge on the fundamentals of building their business’ social presence. Learning the difference between merely using social media and using it in a meaningful way will ultimately make or break their professionalism in the business environment.

#bgv focuses on enhancing digital skills for professional use, leveraging the natural digital affinity of the Gen Z.

Education Tailored For Today

#bgv enables digital education for today’s digitized world. It’s free, thus accessible to wider audiences. The project targets rural areas, aiming to make micro and small enterprises (MSEs) more appealing and provide education for Gen Z in these locations where traditional vocational training might be lacking.

Overall, #bgv seeks to offer opportunities for advancement and promote inclusivity through online education.

Micro And Small Enterprises Could Grow With #bgv

Micro and small enterprises are integral to the EU’s economy. According to a European Parliament’s publication, micro, small and medium-sized enterprises constitute 99% of companies in the EU. They provide two thirds of private sector jobs and are a major contributor to HR and EU’s economy: ⅔ of private sector jobs and more than half of the total added value created by businesses in the EU.

The importance of social media for Micro and Small Enterprises (MSEs) lies in boosting their visibility and subsequently enhancing business success. Despite the potential benefits, a significant percentage of small businesses in Europe are not utilizing social networks effectively. The EU is determined to change that.
Let’s take a look at the present state of digitalization in EU to highlight the potential power of the #bgv project.

Let’s face the facts: collectively, we lack basic digital skills.

This is what 2021 data tells us: while nearly 90% of people in the EU use the internet at least once a week, only 54% had basic or above basic digital skills. Finland and the Netherlands are the pioneers with 79% share of people with basic or above basic digital skills, followed by Ireland (70%) and Denmark (69%). (Eurostat)

⅕ of EU businesses provide ICT training.

In 2022, 22% of EU businesses provided training for information and communication technology (ICT). As it is stated in the publication “Digitalisation in Europe – 2023 edition”, “Finland (40%), Sweden (34%), Denmark and Belgium (both 33%) are the frontrunners in the EU”. For small and medium-sized enterprises, the value reached 21%.

Small and medium-sized businesses are improving their use of social media.

Digitalization is on the rise in the EU, and Eurostat data on the business’ use of social media go in favor of the statement. As opposed to 37% in 2015, in 2021, 59% of businesses in the EU used social media. 58% of small and medium-sized businesses leverage social media. (For the sake of the comparison, large businesses are at 83%.)

Utilizing social media in businesses varies from country to country, examples being 36% in Romania and 39% in Bulgaria, as opposed to stunning 84% Malta and 80% in Sweden.

This is how #bgv project aims to increase the above-mentioned values by tapping into the digital skills of young employees:

  • The overall level of digital literacy will increase thanks to the accessibility of #bgv’s materials;
  • MSEs will not be dependent on individual budget capacities to provide training for their young employees;
  • The rate of the social media deployment by MSEs will increase.

By educating MSEs on leveraging social media skills, the project is aiding their growth and contributing to the EU economy. Additionally, this initiative could be particularly impactful for MSEs in rural areas, as it may enhance talent promotion, retention, and overall attractiveness of these businesses.

#bgv And eLearning Are To Leave A Deep Mark On EU’s Digital Identity

The #bgv project strives to bridge the gap in vocational education and training by offering innovative online micro-courses, aligning with the EU’s emphasis on digital education and micro-credentials. It aims to polish GenZ’s existing digital skills for professional contexts, particularly in social media management, while also aiming to retain talent and promote inclusivity, especially for rural-based GenZ individuals who often lack vocational training opportunities.

Don’t miss out the exclusive! Follow the progress of the #bgv project and be one of the first astronauts to land to the #bgv project page.

Author: Tamara Tomek
Images: Ivan Blažević

Sources: European Parliament. “Small and medium-sized enterprises”. https://www.europarl.europa.eu/factsheets/en/sheet/63/small-and-medium-sized-enterprises. Access on 22 November 2023.

Eurostat. “Digitalisation in Europe – 2023 edition”. Interactive publicationshttps://ec.europa.eu/eurostat/web/interactive-publications/digitalisation-2023#digital-transformation. Access on 22 November 2023.

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