3C Approach

3C approach is our way of producing eLearning courses. As our client, it gives you full control in all development areas – reducing your costs and time spent managing the project. ‘C’ stands for Control – and it’s something you retain throughout the process. From the creative start, through to the course-build itself, the Approach is designed to save you time and money. And with complete financial transparency, you’ll know exactly what you’re paying for now and in the future.

The three areas of Control are:

Creative Control

A unique structured feedback system means that creative input from all parties is built into all steps of the course development. Ideas are documented and shared via our detailed Needs Analysis & Moodboard documents.

Process Control

A robust methodology which allows for stakeholder collaboration, with two rounds of structured feedback at each stage. Process control empowers you during the entire life-cycle of the project, establishes authority over the development and helps you to reach your objectives.

Financial Control

You receive full transparency of costs and time spent on development with our unique pricing document. Keeping financial control allows you to maintain supervision of the budget and keep aligned with your company’s fiscal objectives.

The 3C Approach Stages

The starting point. All good eLearning projects start with a plan. The Needs Analysis helps you to uncover the reasons for the project – the project’s key aims and who the target audience is. It’s a systematic brainstorming session that includes all of the project’s key stakeholders. Questions around the learner characteristics & context, the actual structure of the course as well as the kind of resources that will be needed are all covered.
Completion of the Needs Analysis and follow-on research allows for the curation of foundational material that is then shaped into the course Outline. The creation of the Outline is a fundamental step as it adds a sense of structure and flow that’s needed to begin shaping the course. For the first time, it allows for the proper visualisation of the learning journey and helps to define the natural layout for the richer details that follow. Two feedback iterations are allowed as part of this process, meaning that you can be fully involved in the course outline creation and thereby prevent the chance of unwanted surprises down the line.
The Moodboard adds a dash of visual creativity to the design process, as well as allowing parties to agree on all aspects of branding, style and imagery. Integral to our “no-surprise” philosophy of working, the Moodboard assists with the alignment of expectations and is an exciting addition to the development journey for all stakeholders. Two stages of client feedback are also integral to this part of the process.
The creation of a storyboard is the next fundamental step in the process. It’s where the substance and detail are added to the Outline. Lessons and modules are principal ingredients here and give the Instructional Designers a platform from which to brief the creatives in the development team. Creating a storyboard is a little like writing code for a website build as it leads the way for the visual translation that follows. As with the creation of the Outline, you would have two opportunities to give feedback during this stage, allowing for better collaboration and outcomes along the design journey.
Experience a small chunk of the course for the first time. The creation of the demo is the last step and allows for the final round of client feedback before the green light to the final production of course materials. Any final comments may be noted and bugs ironed out, allowing once again for a reduced chance of any unwanted surprises at the end.
Final delivery & all systems go! ​ After all the hard work, multiple iterations of feedback and creative masterminding, your final course is now ready to be delivered!